在任何品牌的视觉识别的某些方面，箭头标记都被认为是有吸引力的和信息丰富的。但它表面上的简单是有经验的设计师富有成果的创造性工作的结果，他们使用标志的图形可视化来形成所需信息的传输。不管标志的风格如何，这一元素给形象带来了清晰度和特异性，象征着所有者进一步发展和扩展其能力的愿望。该符号暗示了男子气概，这是在一个艰难和尖锐的线表达。然而，也有设计工作室设法赋予它异性所固有的细腻和温柔的情况。它适用于不止步于此的品牌，从而告知顾客和消费者他们想要成长、改变和满足现代要求的愿望。箭头也象征着他们不断追求新的高度和自我完善。
"绿色和平"组织
地铁
赛百味与众不同之处在于其基于商业特许原则与客户合作的特殊性。这是一家连锁快餐店。该品牌于1965年起源于布里奇波特。到2011年，该公司在许多餐饮服务店中处于领先地位。该公司最受欢迎的产品是所谓的海底三明治。
新的公司标志是用最少的元素设计的，这在今天的信息感知条件下提供了最好的记忆。调色板上的三种颜色被绿色和黄色两种颜色所取代。第一个特点是产品的天然性，告知顾客该机构的食品仅由天然产品制成。第二种颜色象征着繁荣和阳光，唤起人们积极的联想，鼓励他们光顾餐厅。从字母"S"和"Y"中出来的箭头象征着进入和离开，同时提供了在移动中获取食物的机会。此外，它们还传达了主要信息——公司的不断扩张，在世界各地开设新的、舒适的旅游景点的愿望。
Speedo
内外汉堡
1948年10月22日，第一家进-出汉堡店在鲍德温公园开张，多年来，这家店已经发展成为一家私人拥有的连锁餐厅。该品牌位于太平洋沿岸和美国西南部。有了统一风格的想法，老板们拒绝通过特许经营开快餐店。
该标志的调色板是两种颜色，黄色和红色的明显对比。这实现了所需的吸引力和易记性，为视觉感知增加了一些攻击性。红色承载着现代固有的力量、欲望、速度和活力。此外，在心理层面上，它唤起了一种饥饿感，这是餐厅所要求的。相反，黄色有一种舒缓的效果，增加乐观情绪，并被很好地记住。会徽的主要元素是一个箭头，设计成回旋镖的样子，面向右边，象征着良好的意愿。它部分指向餐馆的名字，并强调他可以毫不拖延地购买食物，并在路上吃。在开发标识内外汉堡的文本组件时，使用了类似于字体机器的吉诺黑的字体，并进行了轻微的修改，这确保了唯一性、易读性以及随后的品牌识别的容易性。
总部设在瑞典)
瑞典沃尔沃公司自1927年以来一直生产公共汽车、发动机和商用及货运汽车。它还生产乘用车，直到1999年福特接管该部门。如今，该品牌的部分经营权也有了沃尔沃汽车直接拥有的一家中国公司。
徽标是品牌的名称，放在一个圆圈内，圆圈被一个超出其边界的指针打断。在古罗马，这象征着战神——马尔斯。戒指代表盾，箭头代表矛。但是在古代西方文化中，甚至这个符号也表示铁。国徽强调了该国在冶金方面的成功，强调了该公司所有汽车产品的强度和可靠性，是安全和动力的保证。由于数字技术，品牌重塑提供了更高的质量和更清晰的执行构成的每个元素，简洁为现代消费者和观众传达的信息的轻松视觉感知和理解创造了所有先决条件，使品牌特别容易识别。主色调为黑色，鼓励人们购买，具有通过对比性能结合白色背景展示影响力的特性克拉伦登宽SC大胆的加拿大。字体用于文本元素。
分层混合
俄罗斯运动器材品牌——德米克斯，成立于2003年，不断扩大生产和品种。该品牌属于Sportmaster连锁商店。来自德国、美国和意大利的专业人员参与开发设计和技术，产品在亚洲的东南亚国家制造。
现代技术被用来创造标志，这使得它有可能影响所有元素的清晰度和质量。因此，大胆的线条获得了直的内部和软化的外部边缘，使细节更平滑，更清晰。该标识具有简单简洁的结构和未来元素。箭头被选为主要和重点元素。它向右的方向揭示了设计师所赋予的象征意义，表明了运动和速度，对成功发展的渴望。而这是公司主要目的的有效体现，就是生产运动器材。标志的风格鼓舞人心，有效地传达了品牌的优势特征。调色板营造了一种自信的氛围，传达了该公司对履行其义务的特有的严格性和一些保守性。灰色有一种放松的效果，软化所有恼人的时刻。
亚马孙
全球闻名的美国最大的市场亚马逊于1994年在西雅图成立。最初，它是为通过互联网销售书籍而准备的。但是它的逐渐发展为拍卖其他种类的各种商品提供了机会。某些产品向客户提供国际运输，某些国家支持零售网站。
该标识使用了字体类型FF实头浓缩DemiBoldbyfont字体，略有修改，以45度角修剪字母"a"的尾部。此外，字母“z”的底部是环绕箭头一侧的弧形。为了强调亚马逊的力量和它提供的广泛产品，一个粗橙色弧形箭头被添加到黑色文本的对比中。通过它的定位和方向，箭头传达了网站上可以满足各种需求的广泛选择的信息。这种强调元素让人想起一个慈善的微笑，嘴角有一条迷人的皱纹，为标志注入了善良和友好。这样做对客户产生了积极的心理影响。
指导原则
这家瑞典公司自1996年以来一直在制造电动机、赛车和电动汽车。如今，吉利和沃尔沃汽车两家公司平分秋色。
更名后，该标志已将其颜色标识更改为两种灰色渐变填充，即亮灰色和暗灰色。因此，随着数字技术的使用，当元素类似于从侧面照亮的银时，就有可能实现高质量的效果。相互指向的箭头创造了一个四角北极星的轮廓。因此，会徽充分反映了品牌的本质及其动态。与此同时，文体和整体结构没有发生重大变化。调色板对观众有一种平静的效果，结合公司名称，创造了极地之夜的图像。这是象征性地传达品牌产品开发创新方法的一种壮观的方式。
NOS能量饮料
保险丝最初拥有能量饮料品牌。它于2005年推向市场。2007年，该公司被可口可乐公司收购，并修改了其品牌许可。然而，商标权现在已经转移到华立表演与怪物饮料生产的可能性。
这种饮料的名字来自一种叫做一氧化二氮的化学添加剂。它用在汽车中，以增加各种比赛中的速度特性。因此，该品牌在标志中象征着其产品的方向，旨在刺激人类的中枢神经系统。箭头指向右侧，表示已准备好迎接不可逆转的变化，以及品牌继续进一步发展的愿望。作为字母"N"的延续，它给人的印象是箭头像屋顶一样悬挂在其他元素之上。
雪铁龙
这家法国汽车制造商由安德烈雪铁龙于1919年创立。最初，该公司为大众消费市场生产廉价汽车。然而，在成功的牵引先锋车型发布后，第一次尝试制造其他种类的汽车。
雪铁龙的标志有一个原创的设计，向上的箭头象征着v形齿轮，这是创始人在第一个生产模型的制造过程中开发的。会徽本身看起来简洁，容易辨认。此外，该标志讲述了公司历史上的进步和形象发展。随着现代技术的发展，有可能提高单个结构元素的细节质量，创造一种自然的印象。调色板以单调的灰色表示，象征着车辆制造工艺的保守性。
庞蒂亚克
一个以印第安酋长命名的美国品牌于1899年开始生产，生产马拉的和自走的马车。从1926年到2009年，它作为通用汽车的一个部门从事汽车生产，并于2010年关闭。原因是财务问题。
庞蒂亚克标志视觉识别的主要元素是一个指向下方的箭头符号。调色板赋予会徽体积和奢华。这是通过用红色调渐变填充中心部分，并沿整个周边用银色框架包围来实现的。此外，它还增强了标志的对比效果，软化了标志的轮廓红色。在这里讲述了产品的力量，开发者大胆尝试风格的勇气，以及品牌汽车固有的速度。格雷强调这些品质，给整体气氛增加了一点保守主义。
雅马哈（山叶)商标
今天，雅马哈是一家著名的日本公司，生产乐器、扬声器系统、运动器材和运输车辆。它由企业家山叶寅楠于1887年在静冈县创建。最初，创立这个品牌是为了维修医疗设备。
尤尼克斯
该公司成立于1946年，最初生产用于渔网的桶装软木塞和浮子。但是这个方向并没有带来想要的结果，所以在1957年决定改变活动的类型。因此，今天，这家日本公司生产和销售高尔夫、网球和羽毛球等运动的各种配件。
品牌标志；徽标已经很久没有明显变化了。然而，随着数字技术的发展，其质量有了相当大的提高。四个几何图形代表了名称左侧的徽标——下层是两个圆形，上层是两个箭头形状的三角形。这是该公司如何可视化其活动的方向-元素包括网球和羽毛球。另一方面，箭头表示运动、发展和速度，这是积极运动的特征。
三角洲
达美航空公司成立于1924年，是世界上最大的航空公司之一。它的客运量指标、可能目的地的数量以及机队规模都被认为是领先的。此外，它是美国唯一一家通过其航线网络连接除南极洲以外所有大陆的航空公司。
品牌的视觉标识是两个几何形状的简洁结构，两者之间的距离很小。上部元素做成箭头向上的形状，象征着平面与地面的分离，从而揭示了构图的主要含义。下方的三角形表示执行航班起飞的跑道。配色方案采用两种红色，增加了会徽的对比效果。这给人一种三维图像的印象。
奥尼特
生产运动营养品的公司于2010年出现在美国奥斯汀。它的名声是由其阿尔法大脑神经代谢刺激器带来的，它改善了大脑的血液供应，增加了神经细胞功能所需物质的同化作用。此外，该公司出售设计独特的运动器材。
进步品牌的标志；徽标极简简洁。这是非常明显的信心和力量。商标文字由粗线组成，鼓励喜欢运动的人行动起来。两个风格化字母"N"末端没有衬线和箭头，增加了设计的独创性。这强调了反映公司特征价值的动力和愿望。重新设计后，原来的绿色和白色调色板被黑色单色所取代，因此会徽的风格变得更加严肃和强大。
东芝
日本跨国公司东芝是两家公司于1939年合并的结果，一家是从1875年开始生产电线杆的柴浦Seinsakusho，另一家是从1890年开始生产白炽灯的东京电气。今天，该公司在市场上供应家用和办公电子产品，并与许多同类公司建立了合作伙伴关系。
三个箭头是存在的
Britishbrandfoundedin1974byFrankVanWezelisengagedinproducingfootwearforactiverestandsports.Leadingclimbersfromallovertheworldactaspartnerswhosubjecttheproducttopracticaltestinginextremeconditions.Accordingtothesubsequentresults,thespecialistsareengagedinimprovingthequalityoftheproduct.
Theeleganceofthebrandemblemisachievedbyusingthesymbolicelementintheformofanarrowasavisualidentity.Itsstructureresemblesthestylizationofakey,aharpoontip,orahookfromthemountaineer’sequipment.Inthisway,thelogoshowstheseriousnessofitsapproachtotheprocessofproducingshoes,whichmustwithstandthetoughestconditionstoensuresafety.Slightroundingofpartoftheelementsoftenstheoverallimpressionofthesign,balancingitssharpcorners.Asaresult,thesharpnessbecomeslessseverewithoutaffectingthedegreeofexpressionofthepowerofmovement.Thearrowisplacedimmediatelybelowthetextcomponentoftheemblem,whichisslightlyslopedtotheright,indicatingfurtherdevelopment.
Foundedin2012byAmericandesignerVirgilAbloh,theItalianbrandinstantlygainedpopularitybymakingpremiumstreet-styleclothing.In2014Off-WhitebecameafinalistintheMotHennessy–LouisVuittoncategoryandwontheYoungDesignerAward.Today,thereareabout24officialstoresofthebrand.
Thevisualidentityofthelogoconsistsofeightarrows.Fourofthemaremadeonasquareelementwithawhitebackgroundinblack,pointingtothemiddleofalightfigure.Whitearrowsareformedbecauseofthesmalldistancebetweenthem,comingoutofthecenterandpointingindifferentdirectionsdiagonally.Thiscompositionprovidestherequiredvisualperceptionthatthecolorschemeintheemblemformsaclearalternationoftwoshades,increasingthecontrastbetweenthem,whichmakestheimagenobler,addingprestigetotheentirecomposition.Thesymmetryandasceticismofthetrademarkhaveadeepmeaning,hiddenbehindthebrevityandsymbolizingthestreetstyleofclothing.ThedesignertooktheideaofthelogofromtheGlasgowairportmarkingsdevelopedin1960.
TheAmericancompanyAdvancedMicroDeviceswasfoundedin1969inSantaClara.Itisengagedindevelopingandmanufacturingintegratedcircuitsasoneofthelargestcorporationstocreateelectroniccomponentsforcomputersystems.Since2009themajorityofproductionhasbeenoutsourcedtootherfacilities.Partner-contractorGlobalFoundrieshelpswiththis.
Thesimplestpossiblemonochromebrandvisualizationcharacterizesthelogo.Itconsistsofanabbreviationofthecompanynameandasymbolicmovementintheformofabigarrowtotherightofthetext.Itconsistsoftwosmallerones,directedinoppositedirectionsandresemblingachevron.Thiselementpointstotheupperrightcorner,implyingthecompany’sproductivegrowthandexpansion.Thefontisinastrictstylewithcleanandperfectlines,whichaddsconfidencetotheimage.Theblackcolorpaletteofthesignspeaksofstabilityandprestige,evokingconfidenceinthebrand’sproducts.
Foundedin2012inCalifornia,theAmericanmultilevelmarketingservicescompany.Itengagesindependentconsultants,providingfrequentsalesthroughsocialmediawithoutintermediaries.Thus,by2016,thefirm’sannualsalesrevenuewas$1billion.However,itsreputationwassoonunderminedbydeterioratingproductquality.
Thelogoisdesignedinabright,youthfulstyle,thusemphasizingitsfieldofactivityrelatedtofashion.Itcanbedividedintothreeparts.Thefirstincludessevensquaresplacedoneinsidetheother.Theplayofformsandthecolorpaletteoftherainbowspectrumcreatetheeffectofthree-dimensionalvisualidentity.Totherightofthesign,thenameLulaRoeiswritteninafancyfont.Thetwoletters“L”holdsmallarrowspointingupwardsabovethem,andoneispointingdownwardsunderneaththe“R.”Thissymbolizesthatthefirmdoesnotstandstillandisconstantlychanging.Eachofthelettershasablankfiller,andtheystandoutonlyattheexpenseofthecontourlinesofthesamethicknessasthesquares,linkingtheindividualelementstogether.Theuniquenessoftheemblemaddstoitsuniversalityofperceptionandaccentuatestheimportanceofstyle.
TheAmericancompanyspecializesinmakingequipmentforsnowboardersandsurfers.Itwasfoundedin1977byJakeBurtonCarpenterinVermont,USA.Todaythebrandisconsideredverypopularandisknownworldwide.ThiswasmadepossiblebythefirstmasssalesoftheproductattheNationalSnowboardRidingChampionshipsin1982.
In2018,thecurrentredesignofthelogowasintroduced,whichiselegantandconciseletteringwithoutadditionalelements.Digitaltechnologyhasmadethetrademarkclearerandmorepresentable.ThefontusedwasPhiCapsMedium,whichisneatandclean,andtheroundedshapesofthelettersgivethetextmoresoftness.Thisway,itrefreshesthevisualidentity,addingconfidenceandstabilitytotheimage.Themonochromedesignwaschosentoshowcasethemanufacturer’sthreecorevaluesoftheeleganceofexecution,qualityofmerchandise,andbeautyofthedesign.
Etniesisashoemanufacturingcompanyfoundedin1986inLakeForest,USA.Since2013,thecompanyhasbecomemorewidelyknownbysponsoringprofessionalBMXandskateboardingevents.Itisalsodirectlyinvolvedincharitableactivities,oftenlaunchingprojectsinthisdirection.
ThesimplicityoftheEtnieslogofullyoverlapswiththestyleofitsexecution.Thefontofthecompany’snameischosenlowercase,butwithunusual,uniqueadditions,expressedbywhitespacesinmostoftheglyphs.Theletter“t”hasapartiallytrimmedtail,puttingitonthesamelevelastheotherletters.Thearrowisplacedatthebeginningofthetextandpointstotheleft,andduetothesameheight,thevisualidentityacquiresaunifiedstructure.Thetwoadditionalstripesatthetopandbottomofthearrowresemblethecapitalletter“E,”thusaccentuatingit.Thankstothemonochromecolorpalette,theemblemdemonstratesthequalityandpresentabilityofitsproducts.
Thecompanywasfoundedin1894inMinneapolis,USA.Itsmainfieldofactivityiscapitalandassetmanagementandtheprovisionofinsuranceservices.Between1984and2005,itwasanintegralpartoftheAmericanExpressGroup.By2015,itwasthe34thlargestinvestmentgroupregardingavailableassets.
ThevisualidentityperfectlyportraysthestrengthofAmeriprisethroughitsaustereandconcisedesign.Thelogohasatwo-steptextcomponentandasignplacedtotheright.Whencreatingthelettering,aclassicfontwasusedwithvaryingboldnessontheindividuallevels.Theloweronesaresmalleranditalicized,addingsoftnessandelegancetotheemblem.Theupperones,onthecontrary,speakofseverityandexpressiveness.Theimageitselfisintheformofaneight-pointedstar,superimposedonabluecircle.Oneofitsraysisreplacedbyanarrowpointingtotherightdiagonalcorner.Thissymbolizesthecompany’sdevelopmentandpayshomagetoAmerica’shistoricalheritage.
AsianaAirlineswasfoundedin1988inSouthKoreaandcurrentlyoperatesmorethan14regionalflightsandabout90internationalflights.ItisamemberofStarAllianceandprovidespassengertransportationto21countries.Skytraxrankstheairlineamongthetoptenfirmswithfivestarsforqualityofservice.
Thelogoredesignisanamalgamationofthenamewithanarrowintheupperrightcornerofthetext.Itsymbolizesconceptssuchasspeed,flight,andexpandingtherangeofitsservices.Itsexecutionisveryterseandconsistsoftwothicklinesofredshadewithroundedcorners.Thisway,theemblemgetsnotesofhospitalityandfriendliness,andthecolorpaletteaccentuatestheclient’sattentiononthepowerandconfidence,addingasenseofsecurity.Theuseofdigitaltechnologyintheiconographyenhancedthequalityofallthestructureelements,givingthemafreshfeel.
TheAmericanmanufacturerofmountainsportsgearfoundedhisbrandin1989inUtah.Itgaineditspopularitywithhand-forgedclimbinghookssoldfromthetrunkofacar.Asof2016,theheadofficewasmovedtoInnsbruck,Austria.
Theemblemispresentedasaconcisemonochromecompositionofachevron-likearrowpointingtotheleft.Itisfollowedbyaverticalgeometricfigureofarhombuswithsharpcorners.Duetothesmalldistancebetweenthem,theimpressionisthatasingleelementwastaken,dividedintotwopartsbyawhitestripe.Inaddition,thisvisualizationimpliesthecompany’snamebecausethediamondisoftendepictedinthisway.Thesignsymbolizessportsorientationandastrongspirit,hardenedbymultiplepiecesoftraining.Thecolorschemeintheparticularvariantmakesthebrandmorerefinedandeasilyremembered,whichaddstoitsprestige.
Thecompany,whichspecializesintheproductionofloadingandunloadingequipmentinvariousconfigurations,wasfoundedin1929inPortland,USA.Theproductsareverypopularinallmajorregionsoftheworld.Since1960thecompanyhasbeenthemainsupplierofroadrollersandcompactorsthroughouttheAmericasforovertenyears.
Thecurrentversionofthelogowasdevelopedin2009.Itconsistsofamonochromesquaredividedbyawhitecrossintofourequalparts.Onthehorizontallineacrossthefullwidthofthesignisthecompanyname,madeinblockletters,whichcombinessomespecificelementsofthetwofonts–RolandTR505andCorporatus.Intwodiagonallyarrangedsquaresinthewhiteshade,arrowsaredrawntothedarkfield’sfullwidth,verticallypointingtotheinscription“HYSTER.”Thus,thevisualidentitysymbolizesthemovementofspecialequipmentontheroadwithtwo-waytraffic,denotingtheseriousnessoftheapproachindevelopingtheequipment.
TVchannelinRomanianwaslaunchedinthesecondhalfof2009andiscontrolledbytheRTLGroup,whichownsseveralbroadcastingbrands.ItprovidesaccesstonewsandentertainmentprogramminginthecountryandthroughoutEurope.Asof2018,thechannelshavebeentransferredtoadigitalplatform.
Thelogoconsistslargelyofthetextdesignation“RTLMost.”Theredesignwasdecidedtoabandonthegradient,andthecolorschemewasreplacedbycontrastingshadesofblack,red,andwhite.Thelettersthemselvesgotmoreexpressiveduetothedevelopmentofdigitaltechnology.Themainpartisthesecondwordinlargelowercasefont.Theletter“O”wasvisualizedasaredcirclewithawhitearrowonitsbackground,swirlingintheoppositedirectionoftheclock,symbolizingrenewalandprogress.“RTL”wasplacedinablackrectangleinthelower-leftcornerofthemainsign.Thus,thelogobecamemorecompactandacquiredanausterecharacter,attractingattentionandemphasizingtheevokedemotions.
Foundedin1934inMoscow,theholdingcompanyisthelargestaviationenterpriseinRussiaandhandlesallphasesfromdevelopmenttoproductsales.Inaddition,ittrainsaviationspecialistsandconductsafullrangeofmaintenanceactivitiesforcivilandmilitaryaircraftoftheBeandSubrands.
Thelogoconsistsofasilverroundsignwithanarrowinthemiddle,stylizedasaflyingplane,indicatingfurtherdevelopmentofaviationproduction.Inaddition,thisvisualizationaddssomedynamics.Totherightofitisthetextcomponentofthecompany’sname,madeintwoversions–inRussianandEnglish.Bothvariationsaresimilarinstructure.Themaindifferenceisexpressedinthecolorpaletteofsilveranddarkblueshades.IntheRussianversion,itisbrighterandjuicier.Thiscombinationspeakstothegreatresponsibility,reliability,andtrustbuiltbetweenSukhoiandotherconcerns.Thefontusedtocreatethevisualidentityisbold,withthedistancebetweenthelettersminimized,whichimpliestheintegrityandunityoftheenterprise.
AnIrishconsultingcompanyAccenturewasfoundedin1989inDublin.Themainfieldofactivityisconsultingactivitiesonstrategicplanning,optimization,andfurtheroutsourcingorganization.Duetotheactiveproductiongrowth,thecompanyrendersitsservicesinmorethan120countriesworldwide.
Thebrevityofthelogounderlinestheaccessibilityoftheservice.Thisisalsoevidentbecausethewordstartswithalowercaseletter.Abovetheletter“t,”itwasdecidedtoaddapurplearrow,visuallyreminiscentofthesign“more,”whichsymbolizesthefirm’sprospectivegrowthanddynamicdevelopment.DevoidBoldbyDroppertypefacewasusedwithminimalandinsignificantchangeswhenwritingthetext.Thecolorpalettecombinesluxury,sophistication,andprestige,whichimpliesaneffectiveapproachtocustomerservice.Inaddition,moderntechnologyhasmadeitpossibletoincreasethecontouringofalltheelementsintheemblem,whichhasmadeitmorepresentable.
Since1983,theChinesebrand,controlledbyKYESystems,hasbeenengagedintheproductionofcomputerperipherals.Todayithasmorethan5,000employeesinitsofficialofficesintheUSA,UK,China,andGermany.
Intheworldofinformationtechnology,theGeniuslogoisoneofthemostrecognized.Itssimplicityandquality,combinedwiththeuniquenessofdesign,increaseitsmemorability.Theabstractimageofahumanfigureperfectlyreflectsthekindnessandreliabilitywithwhichemployeesgreettheircustomers.Visualidentityismadewithjaggededgesandsmoothlines,indicatingfriendlinessandproblem-solvingcreativity.Atthesametime,theshapeoftheelementresemblesacursoronthemonitorscreen,symbolizingthecompany’smaindirectionwiththefurtherexpansionofproduction.Thecolorpalettepresentedinthelogoisexpressedinred,black,andwhitetones,whichincontrastaddstotheemblemeffectofconfidenceinthefuture.
Diadora,anItalianmanufacturerofaccessories,clothing,andfootwearforthesportsindustry,tracesitshistoryto1917.Therewasagreatdemandforshoesforthearmyduringthisperiod.Since1948theofficialworkshopwiththesamenameofthebrandhasopened.ThemainproductionfacilitiesarestilllocatedtodayinCaeranodiSanMarco.
Thecompanylogoisalaconicstructureconsistingofthecompanynameandasmallsignaboveit.Whencreatingthevisualidentity,afontsuchasMokiSoftbyFaceTypewasused,characterizedbyboldlinesofthelettersandaroundeddesign.Thissoftenstheoverallimpactontheviewer,whichbenefitstheperceptionoftheemblem,therebyimplyingasolidbasisforthetrade.Thearrowdepictedonthebrandisstylizedasatickthathasahorizontalorientation.Itisacommonsymbolofthemovement,reflectingthemainessenceofthemanufacturer.Thecolorpaletteusedwasmonochromeblack,denotingconservatism.
TheAvengersisaseriesofcomicbooks,animatedseries,andmoviesfromtheMarveluniverseaboutheroeswhosavetheworldfromitsconstantattemptstodestroyit.Thefirstmentionofthestoryoftheintertwiningfatesofthisuniversedatesbackto1963.
Today,almosteveryoneisfamiliarwiththeoriginalemblemoftheseries.Thelogo,whichmarksoneofthebranchesoftheMarvelstoryinitsbasis,wasdesignedbackin1972underGasparSaladino.Theiconicletter“A”isacharacteristicelementofthebrand,representedbyanarrowonahorizontalbar.Itpointstotheright,denotingeachhero’ssteadfastnessandthirstforjustice.Thepartialplacementoftheletterintheringaddstothevisualizationdynamicsinherentinthefilmseries.Anotherdifferenceliesintheexecutionoftheletters“G”and“E.”Thefirstandmiddlelinesofthesecondhaveaslightcutatanacuteangle.Atthesametime,allthelettershaveaslightslopetotheright,indicatingmovement.
ThecompanyisoneofthelargestmanufacturersofWeb-programs.Itwasfoundedin1992byMarcCanterinSanFrancisco,USA.ThemainstageofdevelopmentoftheenterpriseisexpressedbytheperiodwhentheInternetreceiveditsgeneralavailability,whichallowedfortheintroductionofnewsoftwaredevelopmentsinitsexpanse.In2002thebrandconsistedof30officesinmorethan13countries.
ThetrademarkincludesalowercasecompanynameinMarsdenWideRegularbyjFoundrytypeface.Itsstructurewasslightlymodifiedtoemphasizetheuniquenessoftheimage.Abovethetextisastylizedletter“M,”madewithtwoboldelements–adiagonallineinblackmonochromeandatriangulararrowinlilac.Thesymbolfitslogicallyintotheimageoftheemblem,revealingtheessenceofthecompany’svisualidentity,whichiscloselyrelatedtothecomputercomponents.Therefore,thisparticularvariantisawin-win,accentuatingtheclient’sattentiontotheservices’reliability.Withitssoftroundings,thelogoclarifiesthatMacromedia’sbusinessisbasedontrust.
TangerineisasubsidiaryoftheCanadianbankingnetworkownedbyScotiabank.Thefirmwasoriginallyanindependentphoneserviceprovidingfinancialandlegaladvice.From1997to2012,thecompanywascalledINGDirectCanada.In2015,thebankrankedamongthetoptencorporateentitiesinthecountry.
Thecompany’sdesiretoshowitsprogressivenessandversatilityledtothecreationofaconciseand,atthesametime,uniquelogo.Brightorangeandwhitecolorpalettesfillthelogowithenergyandfreshness.Themainelementofthemarkisthename,madeinEina03BoldbyExtratypetypefacewithoutanyradicalchanges.Thealternationofanglesandroundnesssoftenstheoverallperceptionofthebrand.However,thewholestructureisemphasizedbythegraphicimageofanarrowintheupperrightcorner.Thisimpliesfurthergrowthofthecorporation,basedoninnovativeapproachesincustomerservice.
From1973to1999,theItalianArenabrandofswimmingequipmentwasresoldseveraltimes.IthassincebeentakenoverbyItalian-Americaninvestmentgroupsand,overtime,hasgainedhighrecognitionthroughoutEurope.Todaytheproductsareexportedtoallcornersoftheworld.TheonlyexceptiontothislististheNearEast.
Asitsvisualidentity,thecompanyusesastylizedarrowofthreeseparategeometricshapes.Theyareplacedbelowthetextcomponentofthelogowithasmalldistancebetweenthem.Theelementsarethreehorizontallyplacedclassicalrhombuses,twoofwhichhaveroundeduppercorners,andonehasroundedlowerones.Becausethefiguresstandatdifferentlevels,withhalfofthelastonebetweenthetoptwo,avisualdirectionalityiscreated.Inaddition,youcanalsonoticeintheimagetheripplingofthewatersurface,dividedbythestoppersfortheswimmers.Theentirecompositionisdoneinamonochromestyleusingablackhue.Thisapproachgivesitconfidenceandfocusestheclient’sattentiononitsfieldofactivity.
Thefootwearbrandoriginatedin1996inLakeForest,USA.ItshistoryiscloselyintertwinedwithEtnies.Atthesametime,themainfocusofthecommercialproductsisdesignedforthosewhoarefondofskateboarding.ThefamewasachievedthroughtheReynoldsshoemodelthatwasdeveloped.ThecompanyisownedbySoleTechnology,aU.S.concernthatoperatesinthesamefield.
Overtime,digitaltechnologyhasmadeitpossibletocreatebetterstructuresofanydegreeofcomplexity.However,moderntrendsimplytheneedforaconciseapproachinvisualizinglogos.Thetrademarkarrowpointsupward,thusreminiscentoftheclimbingorobstaclesonskatertracks.Atthebottomofitisastylizedcapitalletter“E”–thefirstletterofthebrandname.Thewayitisplacedcreatesanimageofthebaseofthetip.Whencreatingtheemblem,amonochromecolorpaletteoftheshadeofblackwasused,symbolizing,inthiscase,theluxuryandqualityofthemanufacturedproducts.
Thecompanyisachainofretailstoresandhasoffereditsservicessince1957.However,thefirstshopopeneditsdoorsonlyin1960ontheoutskirtsofAnnecy.However,todayitisoneofthesmallestestablishmentsofthechain.Thecompany’sfamewasbroughtbythefactthatin1963itwastheonlyoneinEuropetoopenahypermarket.
WhendesigningthelogoCarrefour,itwasnecessarytoconveythecompany’smainideaaspreciselyaspossiblewhilemakingitassimpleaspossible.Itwasachievedbymakingtwoelementsofdifferentcolorsintheformofarrowsinoppositedirections,therebydenotingthecompany’sname.InFrench,ittranslatesas“crossroads.”Thereisawhiteletter“C”betweenthetwosigns,symbolizingtheintersection.Inaddition,itdirectlyaffectstheuniquenessoftheshapeofeacharrow,whichisnotimmediatelyapparent.Therenderinglinesdonothavesharptransitions,facilitatingtheperceptionoftheemblem,andthecolorpaletteimpliesthenationalflagofFrance–red,white,blue.
IntheUSA,since1893,mintgumhasbeenproducedunderthisbrand.Itwentasafreebonustothebakingsoda,andonlylaterdiditbegintobesoldseparately.Throughoutitshistory,therewasaperiodwhengumwasnotproduced.However,in2004,itsproductionwasresumedwithaseparateslogan–“Evenbetter,evenlonger.”
Experimentswithdesignhaveledtothefactthattodaythereareseverallogovariants,andonlythelastonecouldgetanindependentandpresentablelook.Themainelementisadarkgreendouble-sidedhorizontalarrowmadewithanextensionfromthecenter.Itsedgesareaccuratelyunderlinedwithlightgreenoutlines.Inthisway,wehaveaclearstylizationofthebrand,presentedasagumstretchingindifferentdirections.“Spearmint”inscriptionisplacedinthestraightfontonitsbackground,andthetext“Wrigley’s”ishoveringoverthewholecompositionwitharedhue.Thecolorpaletteisthoughttoarousethefeelingofhungeranddesiretogetamintyproduct.Atthesametime,theemblemattractsalotofattentionwithitsuniqueness.